One of the most difficult concepts in science to quantify and discuss intelligently is "naturalness" or "finetuning". Nevertheless, various interpretations of these concepts guide much of current research in beyond the Standard Model physics. I go through an exercise of dismissing naturalness and finetuning from our vocabulary, and asking what is the best beyond-the-Standard Model theory we get. A reasonable answer appears to be supersymmetry at the PeV scale. I explain how this theory could be tested at colliders and astrophysics experiments.